It should be burning cleanly for you without soot or smoke and it should not be tunneling, i.e. the should be no wax residue left on side of the glass.

When a soy candle is nearly burnt down, you will notice that the good ones still do not smoke or soot but the lesser ones will and you may notice some soot appearing along the top of the glass.

A further sign of a high quality perfumed soy candle is that the wick does not develop a glowing 'mushroom' head. In the past, you may have noticed that some candles develop red glowing bubble or head that eventually drops off into the wax to create an unsightly mess in the wax. This happens usually because something in the engineering of the candle is not quite right (the wick, the fragrance, some additives, etc.). However, here at PAIRFUM we do not accept this in our candles.

Every PAIRFUM candle will burn down cleanly and completely, will not soot or smoke nor will it leave soot marks on the glass or tin.

The best soy candles are made from 100% natural soy wax without any synthetic or petroleum derived additives. These additives are not necessary and yet many candle companies blend soy wax into a paraffin wax candle.

This is for the benefit of being able to claim 'natural' or 'soy candle' but also to keep the price of the candle competitive. Hence, if you see a soy candle that is very cheap, the chances increase that it will contain paraffin or another synthetic wax.

At PAIRFUM we commit to you never to compromise on quality and our natural wax candle are made from 100% natural waxes. In other words, we do not add paraffin to our candles.

Paraffin contains toxins such as toluene and benzene, which are known carcinogens. It has been scientifically proven that a candle flame does not burn hot enough to destroy these ingredients before they are passed into the air, which makes paraffin candles air pollutants or harmful to the quality of the air in your home.

Another key element you should expect of superior soya candles is that they only use natural cotton wick, free from metal filaments. These metal filaments are woven tinto wicks to keep them upright while the candle burns. Zinc and lead are typical examples of these but burning them in a candle can lead to lead or zinc poisoning.

It is easy to verify whether a candle contains a wick with metal core. Just look at the top of the wick and if you see a black dot in the middle, then it contains most likely metal in its core.

Here at PAIRFUM all of our candles a free from synthetic waxes (or paraffin) and we only use natural cotton wicks.

Whenever there is a valid criticism of soy candles then it is the lack of 'fragrance bloom', in other words, many people find that the fragrance from a soy candle is not particularly strong.

The reasons are easily explained: soy wax has a lower melt-point than paraffin and the cooler the molten wax, the less perfume evaporates.

The melt-point of soy wax is around 35-55 degrees celsium whereas paraffin wax's is at 55-70 deg C. This difference does not seem much but it become most significant when you consider that for every 10 degrees celsius you double the amount of perfume which evaporate.

Here is an example: a typical perfumed soy wax candle will have a meltpoint of about 45 deg C and a fragranced paraffin candle will be at about 65 deg C. This is 20 deg C in the difference and it means that the paraffin candle releases 4 x times as much perfume into the room as the soy candle. It is no wonder that the paraffin candle seems stronger!

The first solution to this is to only use strong and highly concentrated perfumes or essential oils in the candle. With essential oils and high quality fragrance oils being expensive, many perfumers dilute them. It then seems like a lot of odorous compounds are being added to the candle when in fact it is mainly diluents. This is what typically happens with budget priced scented candles.

A further solution is to deeply and highly scent the wax. Cheap paraffin candles only fragrance the upper most layer of the candle. When you look at the side of a cheap scented candle and you notice a thin line running around the glass, then there is a high probability that only the top is scented. The best perfumed soy candles are all fragranced from top to bottom contain a large amount of fragrance.

The single most effective solution, and the one we developed here at PAIRFUM, is to raise the melt-point of the soy wax used. We achieve this first by starting with a grade of soy wax which naturally has a high melt-point and then we further increase it by adding other 100% natural waxes that melt only at high temperatures. This lifts the temperature of the molten soy wax and boost the fragrance intensity to levels similar to paraffin candles.

Other companies believe they enhance their soy candle by adding coconut wax. Unfortunately, this is another low temperature wax and we find it merely reduces the cost of the candle rather than improve the burn quality or more importantly increase the fragrance strength.

We never compromise like this on quality. Instead, we use a combination of all three solutions outlined above to ensure PAIRFUM soy candles infuse your home with a beautifully strong perfume.

Due to the fact that soy wax has a lower meltpoint, it has been found that on average they burn about 30% longer than a comparative paraffin candle.

With soy wax being made from soya beans, it is a natural and sustainable resource that can be used for many generations to come.

This does not increase the measurable quality of how the candle burns or smells but it does improve how the candle looks and presents itself. With soy wax being natural, every candle behaves slightly different when it is being made. This in turn, requires hand finishing and hand pouring to ensure that a soy candle is beautifully finished.

Soy candles that are produced by skilled artisans do exude a certain personality, character and finesse that candles which are mass-manufactured on factory production lines and machines cannot match.

These are essentially the same reasons why some iconic British brands like Rolls Royce®, Asprey®, Barbour® and others still advocate 'hand made' for key elements of the products they produce. Hence, all PAIRFUM® candles are still handmade by highly skilled Artisans in our studios here in the UK.

Rest assured that we distill all of our knowledge, passion and commitment to quality in every one of PAIRFUM's luxuriously fragrant soy candles.

Envelop your family & friends only with the healthy atmosphere of soy candles candles and will infuse your rooms with evocative and beautifully natural couture perfume.

Click here to read answers to the most commonly asked questions about soy wax candles and flower wax.

Our soy waxes are infused with natural and pure perfume oils. When lit, PAIRFUM candles will slowly release their fragrance to permeate your home with a sophisticated fragrance, a warming atmosphere for many pleasurable hours.

The most prominent types are centered around rose, also known as the 'queen of flowers'. But this group also includes violet, peony, orchid, mimosa, camellia, champaca, freesia, hyacinth, lilac and heliotrope.

This fragrance type is personified by jasmine with other members being orange blossom, tuberose, gardenia, honeysuckle, lilac, magnolia, osmanthus, ylang ylang, iris, lily of the valley, narcissus and many other blooms with pale petals.

The breaking waves of the ocean, the freshness of the wind or a clear blue lagoon. These are the images conjured up by the scents in the aquatic olfactive group. The notes tend to be transparent, fresh, natural, radiant and lasting.

Lavender, rosemary and artemesia are aromatic notes. The lend virility and energy to a fragrance. To reinforce their freshness, aromatic fragrances are often combined with citrus or spicy notes.

This olfactive heading summarises scents based on woods such as sandalwood, patchouli, vetiver or cedar. Woods are typically at the base of a fragrance giving it richness and warmth. Today woody notes can be both masculine and very feminine in character, whereas in the past they were predominantly used in men's perfumery.

Mosses are a sub-group, as they grow as lichen on or around tree, such as oakmoss and tree moss. Oakmoss has a rich, earthy and woody aroma whereas tree moss is slightly fresher, reminiscent of pine bark. Mosses lend a dark sensuality and a retro feeling to fragrances.

Mosses are the key ingredient in chypre notes. The term 'chypre' is pure perfumery language and not familiar to many. Chypre is not actually an ingredient but describes an accord that always consists of these three elements:

Chypre perfumes are both fresh and warm with a lingering richness. Armani's Aramis is a typical example.

Fougère (French for 'fern') is not an ingredient but another accord: lavender, oakmoss and coumarin. It recreates a green, woody, moist / damp and cool forest. Archetypical fougères as masculine fragrances.

Some of the most ancient aroma compounds below to this class of ingredients and they form the backbone of many Oriental accords.

Balsams include materials such as vanilla, benzoin, Peru balsam, Tolu balsam but also some waxes and they tend to be soft and warm in nature with many of them also having fixative properties, i.e. they make other ingredients last longer.

Amongst the resins are frankincense, opoponax, myrrh, styrax and elemi. Resins are crystallised sap from the bark of trees. Their odour profile is woodier and has a smokey nature when compared with balsams.

The sensation of these olfactive notes is one being outdoor: amongst the ferns of a forest, barefoot on grass, meandering through a meadow, fresh harvest time. Their olfactive profile remind us of spring and summer. It is a distinctively natural scent with the aroma grasses, herbs, moss, ferns but also bamboo and green tea.

Fig leaf is unique in its character as being both green and sweet. Tomato leaf has more of herbal leaf tone and violet leaf is reminiscent of fresh cut cucumber. Tea leaves are a further sub-category with their distinct aroma: green, red, white, black, Oolong, etc.

Herbs give a fresh, clean and uplifting feeling. A typical accord contains one or more of the following herbs: sage, thyme, bay leaf, mint, anise, tarragon, marjoram, fennel or basil. Basil is unusual in this group due to its spicy profile.

There are other ingredients with an herbaceous odour but which are not herbs: artemisia, calamus, angelica and spikenard.

The name describes it perfectly: oranges, lemons, limes and bergamot. Others in this group with a more herbal profile are verbena, petitgrain and lemongrass. Modern citrus variations are pomelo, yuzu and grapefruit.

Citrus oils are also known in perfumery as 'hesperidics' and are a key component of all fresh fragrances with their effervescent and sparkling nature. They lend a sunny and optimistic feeling. Their cleanliness and elegant nature comes to fore in all classic 'eau de colognes'. They are a typical example of a 'top note' in perfumery.

Think of strawberries, peaches, pears, blackcurrant, figs, mango, papaya, plum. The list is literally endlessly appetising.

These notes are wonderful in the kitchen and irresistible to the younger generation, particularly in candles.

Fruity notes beyond citrus (which form a class of its own) have become so popular in recent years that they deserve a category of their own.

Fruits especially have become very popular in combination with floral notes and driven the floral fruity trend.

Oriental spices, woods and vanilla create rich, intense but sophisticated fragrances. These fragrances share an certain oriental magic and 'warmth' meets 'sensuality'!

Gourmand notes are reminiscent of foody smells and offer a mouth-watering sensation with their delectable aromas of vanilla, coffee, syrup, dried fruits, coconut, cream, chocolate, crème brulée, cupcakes, nougat, macaroons (the list is endless). They are relatively recent group started by Thierry Mugler's fragrance Angel in 1992. Through their nature these tend to be very playful aromas, show new facettes of perfumery and tend to be genderless. Gourmand notes have been particulary popular in scented candles and home fragrance in general.

Since Neolithic times, Amber (a fossilised tree resin) has been much loved for its colour, beauty and scent, which is warm, sweet and very deep.

"Animal" notes refer to scents that remind us of animals. Perfumers use animal notes to add depth and warm to a fragrance. Historically, they originated from ambergris (wales), deer musk, civet cats, hyrax and castoreum, but have since been completed replaced with synthetic alternatives.

Scented soy candles are ideal for creating a multi-sensorial experience within your home to the delight visitors and friends. With their clean burn they are perfectly suited for a pure perfume experience.

With fragrance we have the power to time travel! We have all noticed how certain scents trigger memories and allow us to go back in time to specific moments of our lives. It is surprising how scents trigger strong emotions and feelings of happiness, coziness, relaxation or a even a sense of calm.

Any one of us can use it in our homes to create and improve the atmosphere. Here are some suggestions for you to try and enjoy.

Herbal or aromatic notes such as lavender, sage or tea have the power to create a calming and relaxing emotion.

Scents built around ingredients such bergamot, camomile but also white floral notes (ylang ylang, jasmin) can have a profound effect on our sense of wellbeing. They can instantly make us feel more relaxed through being soothing.

Another secret is mint! It is excellent for re-energising and giving an extra boost to your concentration. A real wake-me-up!

Fragrances with rose and tuberose but equally ones with oriental aromas (chocolate, amber and some soft spices) are perfect at creating a romantic setting ideal for a candle-light dinner.

It is a relatively new science that was started by the Fragrance Foundation but has a solid basis in neurobiology.

An olfactory stimulus travels directly to the limbic system of the brain. This is where 'memory', our basic instincts (for example: hunger, thirst, sexual drives, survival) and our sense of smell are located.

These relatively primitive parts of our brain have subconsciously a very strong influence on our behaviour and can directly affect our emotions: relaxation, happiness, sensuality, energy, comfort.

Aromachology takes a holistic approach to the sensorial experience of fragrance and demonstrates that we react differently a fragrance depending on our personal memories, our geographical location or culture, the seasons of the year, the time of the day and many other factors.

In many ways, Aromachology is an evolution of Aromatherapy which has a much more simplistic approach.

We recommend comforting fragrances with strong nuances of red flowers but also warming woods or vanilla.

While a kids bedroom might prefer fruity fragrances an elegant master bedroom suite lends itself to white flower or lavender notes.

This is the first room your family and friends enter. It should radiate happiness, sunshine and be welcoming.

You may already grow lemon or fig trees here and a similar fragrance would be most suitable in these circumstances.

Otherwise orange blossom, honeysuckle and generally white floral notes lend themselves ideally to this room.

Enhance the sense of wellbeing throughout your home and envelop every room of your realm with a beautifully natural couture perfume.

Contact details for press enquiries: InovAir Ltd ("Pairfum") 16 Kingswood Close Englefield Green, Surrey TW20 0NQ UK T. +44 (0) 1784 473 523 Contact: Huib Maat; Mob. +44 (0) 7813 139 751;

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